AIIR Analytics FAQs

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Frequently Asked Questions

General Questions

What is AIIR Analytics?
What makes AIIR Analytics different from other
assessment providers?
Who can benefit from AIIR Analytics' solutions?

Products and Services

What is the LD12 Assessment™?
How does the Leadership Genome™ work specifically?
What is the Leadership Analytics Platform (LAP)™?
How does the LD12 360™ differ from the standard LD12 Assessment?

Strategic Applications

How can AIIR Analytics surface hidden talent across different functions?
You mention scale and large organizations frequently—does this approach work for smaller and medium-sized businesses?
How can AIIR Analytics help during organizational transitions?

Implementation and ROI

What kind of ROI can we expect from implementing
AIIR Analytics' solutions?
My organization already uses Hogan/CEB/other major
assessment providers. What's the real switching cost?
How quickly can we see meaningful results
from implementation?
We're tired of assessment reports that need a psychology
degree to understand. How different are your reports
really?
What if our leadership priorities change as our business
evolves? Are we locked into a fixed assessment model?

Advanced Applications

How do your solutions address the challenge of remote
and hybrid leadership?
Can AIIR Analytics help us understand team
composition beyond individual assessments?

Coaching and Practice Development

Do you have solutions for coaches looking to
expand their practice and become better equipped?
What's involved in getting certified to use your
coaching assessments?

Technical and Administrative

What's involved in getting our team up and running
with the platform?
How does data security and privacy work
with your platform?

Getting Started

What's the best way to see if AIIR Analytics fits
our organization's needs?
What if we want to start small and expand over time?
OK... so how much does this really cost?

Frequently Asked Questions

General Questions

What is AIIR Analytics?
AIIR Analytics creates leadership assessment and management solutions designed for the demands of today's business reality. We're a people insights company that empowers organizations to understand, build, and supercharge their leadership pipeline, helping you identify the most effective future leaders from every corner of your organization and set them on the path to success.
What makes AIIR Analytics different from other assessment providers?
Unlike generic personality tests or one-size-fits-all assessments, AIIR Analytics focuses exclusively on leadership identification and development. Our tools are designed by IO Psychology experts who built respected assessment tools at Hogan and Russell Reynolds, and can be customized to your company's unique culture and leadership DNA through our Leadership Genome® process. We provide data-driven insights in accessible, actionable language that doesn't require expert interpretation—eliminating the traditional need for expensive consultants and months-long implementations.
Who can benefit from AIIR Analytics' solutions?
Our solutions benefit various stakeholders, including:

Executive leadership teams looking to build data-driven leadership roadmaps for organizational growth

Talent management professionals seeking to effectively build and manage talent pools to optimize engagement and retention

Talent acquisition teams aiming to identify best-fit candidates and reduce employee turnover

Individuals interested in understanding their strengths and challenges to level up their leadership impact

Products and Services

What is the LD12 Assessment™?
The LD12 Assessment™ is the only science-backed assessment specifically designed to measure leadership skills that drive business results. Built on our comprehensive framework of 3 domains, 12 dimensions, and 45 leadership skills, it evaluates leadership capabilities in plain business language rather than psychological jargon. The assessment can be completed in approximately 35 minutes and provides results that are intuitive and easy to interpret—no expert handholding needed. It focuses exclusively on workplace leadership skills across Leading Self, Leading Others, and Leading the Organization.
How does the Leadership Genome® work specifically?
Leadership Genome® follows a precise four-step process: First, we administer a Genome Survey to stakeholders who know the job best—your top performers, managers, and key decision-makers. Second, we collect stakeholder validation and feedback on the baseline profile to ensure accuracy. Third, we finalize your organization's unique Genome, with the ability to create variant Genomes for different roles or levels. Fourth, we apply the Genome across your talent management activities, with our Genome Congruency feature automatically calculating degree of fit for any leader compared to your success profile. This data-driven process can be completed in weeks rather than the months or years required by traditional consulting approaches, at 90% less cost.
What is the Leadership Analytics Platform (LAP)™?
LAP™ serves as your single source of truth for leadership pipeline intelligence, helping you understand the skills leaders at your organization need now and in the future. The platform administers LD12™ assessments within your organization, creates and applies Leadership Genome® success profiles, organizes and tracks succession plans company-wide, creates data-driven talent pools for comparison, provides insights for informed talent review decisions, and keeps essential leadership data accessible through an intuitive dashboard with rich data visualizations.
How does the LD12 360™ differ from the standard LD12 Assessment?
The LD12 360™ combines self-assessment with crucial insights from direct reports, peers, and managers to create a complete leadership picture. While the standard LD12 Assessment focuses on self-reported leadership skills, the LD12 360™ provides multi-stakeholder perspective that identifies gaps between self-perception and how others experience their leadership. This comprehensive approach enhances annual performance reviews and provides anonymous feedback to uncover honest perspectives on leadership effectiveness.

Strategic Applications

How can AIIR Analytics surface hidden talent across different functions?
The Leadership Genome® is designed to identify individuals who are more aligned with your executive planning and strategic direction than traditional promotion processes might reveal. By mapping your organization's unique success profile, the Genome uncovers leaders whose capabilities match what actually drives results at your company, not generic leadership models.

But this philosophy isn't only built into our larger organizational mapping—it's embedded in our assessments as well. The LD12 Assessment™ identifies six distinct leadership archetypes (Drivers, Visionaries, Innovators, Connectors, Coaches, Cultivators) and our Leadership Analytics Platform auto-detects high-potential leaders by comparing these archetype profiles against your specific success requirements. This reveals talented individuals who may be overlooked in traditional promotion processes and identifies leaders whose skills suggest they could excel in cross-functional roles. For example, a Connector archetype in operations might be your ideal candidate for a customer-facing role, or an Innovator in R&D could drive transformation in a business unit requiring disruptive thinking.
You mention scale and large organizations frequently—does this approach work for smaller and medium-sized businesses?
Absolutely, and actually our solutions can be particularly powerful for growing organizations. While large enterprises often have complex legacy assessment systems to navigate, mid-sized companies can implement our full suite more quickly and see immediate impact. Your leadership decisions carry proportionally higher risk and reward—getting succession planning right for your top 20 leaders affects your entire organization. The Leadership Genome® process is especially valuable because you can create your organization's unique leadership DNA without the massive consulting investment that only Fortune 500 companies typically afford. Many of our mid-market clients see faster ROI because they can move from assessment to action without bureaucratic delays.
How can AIIR Analytics help during organizational transitions?
The Leadership Genome® is absolutely essential during organizational transitions because it allows you to redefine what leadership success looks like under your new strategic context. During transitions like mergers, reorganizations, or strategic pivots, the leadership qualities that drove success in your previous state may be completely different from what you need going forward. The Genome can be rapidly updated to reflect new leadership requirements—for instance, prioritizing Visionary and Driver archetypes during transformation versus Cultivator and Coach archetypes during stability phases. This ensures you're not just identifying good leaders, but the right leaders for your new reality.

Our Leadership Analytics Platform provides clear visibility into your talent pipeline's readiness to meet new challenges, and the LD12 Assessment™ helps you identify which leaders have the resilience, strategic thinking, and change navigation skills critical during uncertainty.

Implementation and ROI

What kind of ROI can we expect from implementing AIIR Analytics' solutions?
Organizations report significant improvements in leadership effectiveness and reduced turnover in key positions. More specifically, our assessment suite is designed to bypass the traditional consulting model that often costs 5-10 times more and takes months to implement. Where traditional competency framework development requires extensive external consulting, our Leadership Genome® process puts you in control of defining your leadership success profile with minimal external dependency. The 35-minute LD12 Assessment™ eliminates the need for expert interpretation sessions, and our clear business language reporting means managers can immediately construct development action plans without additional training investments.
My organization already uses Hogan/CEB/other major assessment providers. What's the real switching cost?
The question isn't switching cost—it's opportunity cost. Traditional providers typically require expensive recertification (often $2000+ per administrator), complex integration projects, and ongoing expert interpretation that slows decision-making. We actually have offerings specifically tailored for enterprises already using Hogan or other major providers who are thinking of switching over or looking into alternative insights.

Our approach allows you to maintain your current assessments for certain applications while adding AIIR Analytics for immediate insights where you need faster turnaround. Many clients start with a parallel implementation for new hires or high-potential identification, then gradually expand as they see the efficiency gains. The Leadership Analytics Platform is designed for rapid deployment—weeks rather than months—and doesn't require extensive IT integration. This easier timeline means you can quickly see if our approach is good for your organization without a massive upfront commitment.
How quickly can we see meaningful results from implementation?
Unlike traditional assessment implementations that require months of setup and training, you can begin generating insights within days. The LD12 Assessment™ provides immediate results in business language, the Leadership Genome® process can be completed in 2-4 weeks, and the Leadership Analytics Platform can be configured within the same timeframe. Most organizations start seeing actionable insights for talent decisions within the first month, with full organizational benefits realized within the first quarter.
We're tired of assessment reports that need a psychology degree to understand. How different are your reports really?
This is exactly why we built our platform differently. Traditional assessment providers often deliver reports filled with psychological constructs, percentile rankings that require interpretation, and recommendations that sound more like academic papers than business guidance. Our reports are written in clear business language that any manager can understand immediately. Instead of saying "exhibits high agreeableness with moderate conscientiousness," we say "excels at building relationships and may benefit from stronger deadline management systems." No interpretation sessions required, no waiting for expert consultants to decode results—just actionable insights your team can use right away.
What if our leadership priorities change as our business evolves? Are we locked into a fixed assessment model?
This is precisely what the Leadership Genome® is designed for. Unlike fixed assessment models, your Leadership Genome can be updated as business priorities shift. If your organization moves from a growth phase requiring Visionary and Driver archetypes to a consolidation phase needing Cultivator and Coach types, we can adjust your success profiles accordingly. The Leadership Analytics Platform then automatically recalculates congruency scores for your existing talent against updated requirements, helping you identify who's positioned for success in your new strategic context. It's the opposite of being locked in—it's having an assessment approach that evolves with your business.

Advanced Applications

How do your solutions address the challenge of remote and hybrid leadership?
The LD12 Assessment™ specifically measures leadership skills crucial for distributed team effectiveness—including virtual team leadership, digital communication, and remote performance management capabilities. Our archetype framework helps identify leaders who naturally excel at maintaining engagement and results across distributed teams. The Leadership Genome® process can be customized to weight these remote leadership competencies based on your organization's hybrid work requirements, ensuring you're identifying and developing leaders who thrive in today's workplace reality.
Can AIIR Analytics help us understand team composition beyond individual assessments?
Yes, our platform provides team-level analytics that examine archetype distribution and complementary leadership strengths across teams. You can identify potential team blind spots (for example, a team heavy on Visionary archetypes but lacking Cultivator types for execution), optimize team composition for specific challenges, and understand how different archetype combinations perform in your organizational context. This team intelligence helps with everything from project staffing to merger integration planning.

Coaching and Practice Development

Do you have solutions for coaches looking to expand their practice and become better equipped?
Absolutely! We offer specialized assessment tools designed specifically for coaching professionals through AIIR Consulting at aiirconsulting.com/assessments/. Our Coaching Mindset Index (CMI) is a psychometric assessment that provides powerful insights into an individual's coaching ability across 4 coaching styles, 3 foundations (Sharing Feedback, Setting Goals, Finding Solutions), and 6 coaching strategies. The CMI helps coaches understand their natural coaching approach and develop versatility across different coaching contexts. We also offer the Team Effectiveness Survey (TES) for coaches working with teams, measuring Team Culture and Team Productivity across 6 key dimensions.
What's involved in getting certified to use your coaching assessments?
We offer comprehensive certification programs for both tools. CMI certification is $3,200 for a full-day intensive that covers the framework, interpretation, and debrief techniques. TES certification is $1,800 for a 2-hour program focused on team assessment and facilitation. Both certifications provide you with practitioner guides, debrief templates, and ongoing support. The assessments themselves are competitively priced—CMI at $75 each and TES at $500 each—allowing you to offer robust assessment services to your clients while maintaining healthy margins for your practice.

Technical and Administrative

What's involved in getting our team up and running with the platform?
Implementation is streamlined for immediate productivity. The LD12 Assessment™ requires no special training—leaders simply receive a link and complete it in 35 minutes. Platform administrators need approximately 2 hours of orientation to understand dashboard features and report generation. The Leadership Genome® process involves 2-3 stakeholder sessions to define your organization's success profile. Most organizations are fully operational within 2-3 weeks, compared to traditional assessment implementations that take months.
How does data security and privacy work with your platform?
We employ enterprise-grade security including industry-standard encryption, secure data storage, and regular security audits. Assessment data is stored with strict access controls through the Leadership Analytics Platform's permission system. You maintain complete control over who sees what data, and all assessment information remains within your organization's designated access parameters. Our platform supports enterprise security standards without requiring extensive IT integration.

Getting Started

What's the best way to see if AIIR Analytics fits our organization's needs?
We recommend starting with a 20-minute personalized demo where we can show you how the LD12 Assessment™ measures leadership dimensions, how Leadership Genome® uncovers your organization's unique leadership DNA, and how the Leadership Analytics Platform provides unified leadership intelligence. We can tailor the demo to focus on your specific leadership challenges, whether that's succession planning, high-potential identification, or improving leadership development ROI.
What if we want to start small and expand over time?
Our solutions are designed to be modular and scalable. Many organizations begin with the LD12 Assessment™ for a specific leadership level or department, then add Leadership Genome® to define success profiles, followed by full Leadership Analytics Platform™ implementation for comprehensive pipeline management. This phased approach allows you to demonstrate value quickly while building toward a complete leadership intelligence system that grows with your organization's needs.
OK... so how much does this really cost?
It's hard to exactly gauge our price, as our assessments are designed to... just kidding.

Unlike traditional assessment providers, we'll tell you pretty upfront what things cost. Each LD12 Assessment and Values Assessment are $150 each, the LD12 360 is $350, and Leadership Genome is $5,000. And unlike other assessment providers which charge you for their platform and think about their insights second, we prioritize the depth of insights and throw in the platform for free.But through extensive research and client feedback we've thought deeply about what you're likely to need and created specific solutions for each. Reach out to hear more about those :)

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